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Panhandle Milling launches Phoenix, a new brand

DAWN, TEXAS — Panhandle Milling has introduced a Phoenix brand that will consist of flour and bakery mixes. The Phoenix tortilla mix is the brand’s first product. The tortilla mix is designed to simplify ingredient sourcing and increase efficiency for tortilla manufacturers. Panhandle Milling’s blending facility includes a mixer that can blend up to 25% liquid oil or fat into a dry mix.

“Phoenix tortilla mix is a complete mix designed with simplicity in mind, both in preparation and in the simple, clean flavor reminiscent of traditional home-prepared tortillas,” said Elizabeth Arndt, Ph.D., director of research and development for Dawn-based Panhandle Milling. “Panhandle Milling knows wheat, how to source it, mill it and use the resulting flour to deliver consistent high-quality bakery mixes, like Phoenix tortilla mix.” 

The Phoenix tortilla mix is designed to simplify ingredient sourcing and increase efficiency for tortilla manufacturers.